For most agents, real estate is a numbers game.

While achieving the maximum price for every client is what every real estate agent is supposed to do, most just want to turn over as many properties as they can. Getting as many listings as possible, putting them in the windows (one in the office, one on the net) and waiting for potential buyers to appear. Thousands of homes listed, thousands of prospects looking. Answer your share of phone calls, and you’ll probably get your share of sales. When a property goes off the boil, get the vendor to lower the price; “Hey, it’s a competitive market out there, we’re getting new listings all the time. Don’t let your place go stale.” (When the selling process is reduced to a game of chance, ask yourself, who’s winning? Certainly not you, the vendor.)

My business is about the power of one.

In contrast, I approach the market from a different perspective. Instead of waiting for a buyer to stumble upon your property amongst literally thousands of other homes for sale, I limit myself to a select number of properties, which enables me to become totally immersed in the task of selling your property. I concentrate my efforts on finding your buyer, by matching the needs of my buyer to the attributes of your individual property, as well as promoting it at its best to a wider audience.

Experience Pays.

My experience, knowledge and skills have a vital role in determining a realistic price expectation for your property, and I provide a very important “dispassionate third party” point of view. Buyer emotion is often the critical element in completing the sale, but owner emotion can be an impediment at the outset, particularly in setting the selling price. Unlike most agents, I promise not to waste your time by agreeing with you if you expectations are so out of step with the prevailing market that the most likely outcome will be frustration at the length of time taken to achieve a sale, coupled with the disappointment of having to lower your price.

Of course you want the highest price for your property.

Most buyers want to “grab a bargain”. But does that have to be your place? Because I understand the power of emotion in the selling process, I take the time to ensure your buyer knows exactly what they’re looking at – and why yours is the right home for them. Experience has taught me that, once the buyer wants the property as much as the seller wants their price, any negotiation can proceed on a much more realistic basis. I am a vendor’s agent, and at all times, my focus is on achieving the best result for you.

Price is always relative.

In establishing an agreement to sell your property, there are many issues that I will discuss in depth with you, as one of my limited number of vendors. The key to a successful campaign for your home is to really understand its key selling features, so as to hit the market in the right way, ready to sell in the first flush of buyer interest, where emotion, desire and the risk of missing out can sway concerns over price. I will devote a significant amount of time to the critically important pre-sale process, working with you to ensure the right steps are followed.

Less is more.

You may feel that a franchise or banner real estate agency offers you more. Have you ever heard the expression “hiding in plain site”? Your property can quickly become submerged in a sea of similarity, lost amongst the same presentation format spread over literally hundreds, sometimes thousands of properties, all competing for attention, from both buyers and the agency’s sales personnel, whose interest wanes as your property is replaced in their consciousness by the stream of new listings.

Keep in mind that you have only one property to sell, you need only one buyer, and that one highly skilled professional, focused on your property, and your needs alone, is much more likely to achieve a better outcome, sooner.

It’s all about being noticed, being promoted, being SOLD.

It’s about the power of one.

“OneonOne describes the level of service you’re entitled to expect when you’re selling your home, and that’s the level of service we provide.

When it comes to listening and understanding your needs and desires, keeping you fully involved in the selling process, and maintaining a single-minded focus on achieving the highest possible price, no-one does it better.

We look forward to working with you to achieve the best possible outcome for you”.